Behavioral economist Dan Ariely (Duke) spoke on Belmont's campus yesterday on his book Predictably Irrational.  His talk was similar to his TED talk from a few years ago (with a few additions), and I thought some of our readers might find it interesting.  At the very least, he is an entertaining speaker, and I do think his underlying research (mentioned in more detail in the book) might be useful for those of us interested in business law.  Predictably Irrational is an easy read; I read all 325 pages last night and this morning.  The book was published the same year as Nudge and is similar in many respects.  A colleague of mine prefers Professor Ariely's more recent book, The (Honest) Truth About Dishonesty, which I have not read yet.