Rory Van Loo (@RoryVanLoo) recently posted a new article exploring how automated personal assistants increasingly influence consumer purchasing decisions. As these digital intermediaries play an ever-larger role, we need to think more about how protecting consumers requires protecting these digital intermediaries. He opens with an example showing how a digital assistant may soon be able to efficiently shift consumer purchasing:
Siri. As part of my regular monitoring of your spending, I have located an opportunity to save money on your phone bill and on your grocery bill each month. Would you like to hear more?
Consumer. Tell me about the phone bill.
Siri. Based on your monthly data usage and the performance of the networks where you spend most of your time, you can receive comparable service through Sprint at $140 less per year. Let me know if you want to hear more. Or, if you would like me to switch your account, place your thumbprint on the phone.
Although some might fear the arrival and widespread adoption of this technology, I’d be thrilled. Sure, I could puzzle through Project Fi, Sprint, and Verizon to find the optimal deal, but my time has real value and I cannot
