Thanks for joining LexBlog! We’re excited to help you create great legal content. This post shares some important information to help you with your new site. It covers topics such as logging in to the platform and where to find help articles or support. We’ve also added some of our favorite blog posts as placeholder content below. They will be automatically deleted from your site when you launch.
When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing and toward connection and reputation building. Who you connect with, be it a colleague or client, should be your desired outcome.
Imagine you’re an estate planning lawyer in Des Moines looking to grow your practice.
The marketing folks at Principal Park, home of the Triple A Des Moines Cubs, call to tell you that you’ll have free use of a luxury box for five of next year’s ball games. Better yet, they tell you they’ll arrange for the food and drink and invite a who’s who in networking for a Des Moines estate lawyer.
When people ask me what they should do to get started on blogging, I rarely talk technology or even blogging. While those are important elements of blogging, they are next steps. Things you do after you decide you want to blog and have found your community and your voice.
A law blogger publishes an awful lot of content. They put in a lot of time. But is anyone listening? Is the insight you’re sharing helpful?