To create a successful blog, you must listen to your audience and online influencers. These resources will help you understand why listening is important and to find the tools that can help you.
Finding listening tools
Figuring out your blog’s focus
Focusing your blog around niche topics will increase your readership and search engine performance. If your blog covers too many topics, it becomes harder for people to find related content on your site and for search engines to understand what your site is about. Here are some ways to narrow the focus of your site.
Coming up with post ideas
Both new and experienced bloggers need ideas for fresh content. This article lists ideas for generating new posts: comment on recent news, repurposing your content, conferences and meetups, personal and evergreen content, and other prompts.
The ideal blog post
This is the format of an ideal blog post. The most important part of writing an ideal blog post is to, you know, actually write it. Your thoughts are brilliant, I’m sure, but when you keep them within your head you miss out on the discussions that your ideas could generate, that could subsequently help shape your own thoughts further.
Law blogs improve access to legal services
Law blogs published by practicing lawyers, particularly blogs published on niches, improve people’s access to legal services.
“People” refers to any and all of us—consumers, small business people, executive directors, corporate executives and in-house counsel.