A couple of times here at BLPB, we’ve talked about whether consumers will reward companies for ethical conduct (or punish them for unethical conduct).  Marcia in particular has expressed doubts that consumers genuinely do express their preferences with their dollars.

 

Well, it’s something of a sui generis situation, but we have one new datapoint: Trump’s properties (or rather, the properties that license his name) appear to be suffering as a result of his presidential campaign.  Foursquare has the numbers, and they show, among other things, that women in particular – who dislike Trump more than men – are steering clear.  Anecdotal evidence suggests that some travel agents and meeting planners have been explicitly instructed by their clients to book anything but Trump.

 

I don’t know if there are broader lessons here, but it seems if consumers have enough political objections to a company, they will indeed vote with their feet.