As law professor, most of my students are Millennials. What does that mean? Well, Neil Howe and William Strauss, in their book Generations: The History of America’s Future, 1584 to 2069, published in 1991, defined Millennials as those born between 1982 and 2004. I’ll go with that. As one who is firmly part of Generation X (the age group and not the band, though that would be cool), I’m curious. It seems that some people think so. I don’t think Gen Xers think of themselves as such very often.
What made me think of this? A political ad from NextGen Climate, funded by hedge fund billionaire/environmental activist Tom Steyer, apparently seeks to generate more support for Hillary Clinton by targeting Gary Johnson. The ad is below. The ad begins: “Thinking about voting for Gary Johnson? In case you missed it, climate change will cost millennials over $8 billion if no one does anything about it.”
That’s just weird to me. I know it’s trying to motivate that age group of voters, but I am not sure many Millennials would think of themselves as such. That is — does it resonate at all to have this ad targeted at them