The SEC recently announced it would go ahead and vote on Regulation Best Interest and a number of other provisions on June 5th. Consumer and investor advocates have generally panned the draft regulation because it fails to meaningfully raise standards beyond the existing FINRA Suitability rule. Although the proposal ran to 408 pages, the actual draft regulation only spans about four pages.
It’s difficult to see how the draft rule moves beyond FINRA’s suitability standard in any meaningful way. The rule opens by saying that brokers must “act in the best interests of the retail customer at the time the recommendation is made, without placing the financial or other interest of the broker, dealer, or natural person who is an associated person of a broker or dealer making the recommendation ahead of the retail customer.” This language seems to parallel FINRA’s guidance instructing brokers to make recommendations that are “consistent with” the best interest of customers. Notably, the rule does not say that best interest means that a broker must place the customer’s interests ahead of the broker’s, which is what most people would think a best interest regulation would include. The draft simply declares that the firm cannot