Corporate social responsibility is a perennial topic of interest here at BLPB, and, in particular, the question whether corporations – especially publicly-traded ones – can in fact credibly commit to a non-profit-seeking goal.
Which is why I found this Financial Times column so hilarious. Lucy Kellaway gathered the “values” statements from 24 different British companies – you know, statements like “We stand for innovation and integrity!” – read them aloud at a conference of the companies’ managers, and asked the managers to identify the statements from their own companies. Only 5 were able to identify their own company, and in 3 cases, it was because they’d been the ones to draft them in the first place. The remaining nineteen managers picked the wrong one.
From this, Kellaway concludes that values statements are useless – and she notes that among FTSE100 companies, not having a values-statement is correlated with higher share prices.
I’d reframe it, though, and say that a values statement – or any corporate declaration of commitment to values – is useless unless it’s backed by real content. It has to be operationalized in specific terms that are credibly communicated to employees. The problem with the values