Now that I am teaching MBA courses in negotiation, I see negotiations everywhere.
For example, in reading about the extremely interesting NLRB ruling in favor of the Northwestern University football players – holding that the players are “employees” and can unionize – I came across this Sports Illustrated article: Northwestern ruling sends clear message: NCAA, it’s time to negotiate.
Former Northwestern quarterback Kain Colter does a nice job articulating some of the interests from the players’ side of things in this video.
Given this ruling, which will be appealed, and the O’Bannon v. NCAA case which is set for trial on June 9, there is likely to be a great deal of negotiation between the NCAA and players outside of the courtroom over the next few months. As the cases move closer to potential resolutions in favor of the players, the NCAA’s BATNA (best alternative to a negotiation) weakens. The NCAA, however, may raise doubts about the players’ BATNA, by raising things like the possible tax implications of a court victory.
These will be complex, multi-party, multi-issue negotiations. The parties with interests at stake include current and former players, coaches and athletic directors, colleges and universities, the