During my brief academic career, I have focused the majority of my research on social enterprise law. While I have expressed my disagreement with various parts of the current social enterprise statutes, I have tried to make constructive suggestions for improvement, and am largely in favor of businesses that have a society-focused mission.
Lately, I have been thinking about whether my oral and written support of socially responsible businesses significantly impacts my purchasing behavior.
Frankly and regrettably, the social responsibility of a given company is usually merely a “tie-breaker” in my purchasing decisions. In my Social Enterprise Law seminar last spring, the class concluded, after doing case studies on a number of social enterprises, that for-profit social enterprises likely need a business plan that is just as good as a traditional for-profit company to be sustainable and successful. Social enterprises that used their social responsibility as a crutch often failed or performed poorly.
Patagonia is a socially responsible company that I have supported religiously — long before I started writing in the area. You can see my worn out Patagonia shoes below. While Patagonia’s products may be expensive, their value proposition is strong.